Ipod is The Best Selling Portable Music Player

An iPod has become the best selling portable music player. Designed and
marketed by Apple Inc., its sale has crossed 140 million pieces. This
brand enjoys the market share of more than 60% in portable media
players category.



There are many portable media players available in the market. Many big
corporations world wide have many such products. Then, what is the
reason for such a huge popularity of a single product called ipod?



Ease of use has been cited as the chief reason. An end user finds
it difficult to accept a product that is complicated to use. He becomes
dissatisfied, distraught and ultimately abandons it. Apple accomplished
this factor beautifully. Despite new technologies, an ipod is very easy
to use. It gives ample satisfaction to an end user.



iTunes software is required for music downloads from iTunes Store.
Both are owned by Apple. Present versions support mac and windows
computers. You can download pop music, rock or any type of music. It
can play all iTunes Store music and other limited external sources.



An iPod can play mp3, AAc, AIFF and Apple Lossless file format and
other limited standard file formats. Music files from Napster and MSN
can not be played due to digital rights management issues.



Classic, Nano and Touch are main model line ups. Classic is based on
hard drive storage and offer capacities ranging from 20 giga bytes to
160 giga bytes. Nano offers storage ranging from 1 to 8 giga bytes.
Latest classic and nano models can play video and image files also.
Nano and Touch models are based on Flash memory cards.



It has won many awards as Most Innovative Audio Product, Fourth
Best Computer Product and Engineering Excellence. An iPod has become
most reputed audio product.



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